Privacy policy

Last updated: 12 November 2026

This Privacy Policy explains how IT FITS YOU ("we", "us", "our"), collects, uses and protects your personal information when you visit our website or buy from us. We follow South Africa's Protection of Personal Information Act (POPIA). Our store runs on Shopify.

1. What we collect

  • Contact details: your name, email address, and billing address and phone number if you give them at checkout.
  • Order details: what you bought, when, and how much you paid.
  • Payment details: payments are handled securely by Shopify and our payment providers. We never see or store your full card number.
  • Device and usage details: your IP address, browser, device type, and how you use our site, collected through cookies and similar tools.
  • Messages you send us: anything you include when you email us or contact support.

We do not ask for or collect your health or medical information.

2. How we use it

  • To process your order and send you your download link
  • To give you customer support
  • To keep our store secure and prevent fraud
  • To improve our website and products
  • To send you emails about new plans, updates and offers, only if you sign up. You can unsubscribe at any time using the link in any email.
  • To show you relevant ads on other platforms, such as Meta (Facebook and Instagram) and Google
  • To meet our legal and tax obligations

3. Who we share it with

We never sell your personal information. We only share it with trusted service providers who help us run the business, such as:

  • Shopify, which hosts our store and processes orders
  • Payment providers, which process your payment securely
  • Email and marketing tools, to deliver your guide and, if you sign up, our newsletter
  • Analytics and advertising partners, such as Meta and Google, to understand how our site is used and show relevant ads

We may also share information if the law requires it, or to protect our rights or the safety of others. Some of these providers store information outside South Africa. When this happens, we make sure it is protected to a standard similar to POPIA.

4. Cookies

We use cookies to make the site work, remember your cart, understand how people use the site and show relevant ads. You can control or delete cookies in your browser settings. If you turn them off, some parts of the site may not work properly.

5. How long we keep it

We keep your information only for as long as we need it for the reasons above, or as long as the law requires, for example for tax records.

6. How we protect it

We use reasonable security measures, and our store runs on Shopify's secure platform. No system is 100% secure, so please don't send us sensitive information by email.

7. Your rights

Under POPIA, you have the right to:

  • Ask what personal information we hold about you
  • Ask us to correct or delete it
  • Object to us using it, including for marketing
  • Unsubscribe from marketing emails at any time
  • Complain to the Information Regulator (inforegulator.org.za)

To use any of these rights, email us at kimschwartzel5@gmail.com. We may need to confirm your identity first.

8. Children

Our products are made for adults. We don't knowingly collect personal information from anyone under 18. If you think a child has given us their details, contact us and we'll delete them.

9. Changes to this policy

We may update this policy from time to time. We'll post the latest version here and change the "Last updated" date.

10. Contact us

For any privacy questions, email us at kimschwartzel5@gmail.com.